The Maestro: Creating your Business Name
Joan A. Wackell
Maestro Strategic Marketing
Speaking Out: The Maestro on Business Names provides several examples of right and wrong names for businesses and points out that a lot is riding on selecting the right name since a wrongly named business could spell disaster. How, then, can you create a business name that gives customers a sense of what the business does, the value it provides and that reflects your market niche?
Starting Point: The Naming Strategy
Develop a naming strategy statement that, once done, will guide you through the process include the following:
- A list of what should go into your business name; count on it to keep you on track as you work through the naming process
- Picking your Team
- Brainstorm Session
- Research your competitors
- Check for trademarks
- Domain name